Properties + Events

Athletes First Properties & Events is the premier hospitality and experiences division of Athletes First, dedicated to producing industry-defining properties that drive both profitability and brand impact for our company and our clients. We specialize in creating marquee events and platforms that not only elevate the athlete experience but also provide unique opportunities for brands to engage with our roster of world-class talent. Our goal is simple: to amplify brands alongside our athletes, delivering unforgettable moments and measurable results.